Identity technology company expands its Identity Expressions™ platform with My3™, Identity Claiming™, MyLayers™ and MyWhy™—connecting who people are with how they claim, share and wear their identities.
FOR IMMEDIATE RELEASE — October 2026
ORLANDO, FL — ItSo.Me™, an identity technology company built around helping people claim and express who they are, today announced the public launch of My3™, a new interactive identity experience centered around one deceptively simple question:
“Everybody Has a 3.™ What’s Your 3?™”
My3™ invites people to choose three different sides of who they are—such as profession, family, service, lifestyle, interests, heritage, community or passions—and bring them together into one shareable identity expression.
A person might be:
VETERAN • DAD • BIKER
NURSE • TRAVELER • FOODIE
TEACHER • MOM • RUNNER
Different combinations. Different stories. One person.
3 SIDES. ONE U.™
My3™ is available as a free experience through ItSo.Me™.
Users choose three different dimensions of their identity, experience a personalized My3™ reveal, receive a shareable identity result and can challenge friends, family and others to discover their own three.
The result is designed to create a simple social interaction:
“I Showed U Mine. Now Show Me Yours.™”
But My3™ represents only one part of the larger ItSo.Me™ vision.
From Identity Discovery to Identity Ownership
ItSo.Me™ is developing an interconnected technology platform around something nearly everyone already does every day—express identity.
People communicate who they are through professions, relationships, hometowns, heritage, hobbies, communities, causes, social profiles, clothing and countless other signals.
ItSo.Me™ is building technology designed specifically around those expressions.
The company’s evolving experience can be summarized simply:
DISCOVER IT. CLAIM IT. SHARE IT. WEAR IT.™
My3™ provides the discovery and sharing experience.
Identity Claiming™ provides the next level of the platform, allowing members to claim memorable identities across the company’s growing Multi-Domain Identity Network™.
And the ItSo.Me™ Collections™ Platform extends identity beyond the digital world into premium apparel and other physical expressions.
Together, these services support the company’s core philosophy:
Be U. Show U. Wear U.™
My3™ Is Only the Beginning
ItSo.Me™ also announced two additional identity experiences currently under development.
MyLayers™ — “What Are U Made Of?™” explores the experiences, people, places, milestones, influences and events that helped make someone who they are.
MyWhy™ — “What Drives U?™” explores the people, purpose, goals and legacy that move someone forward.
Together, the three experiences create a broader identity journey:
My3™ — WHO U ARE.
MyLayers™ — WHAT MADE U.
MyWhy™ — WHAT DRIVES U.
MyLayers™ and MyWhy™ are currently designated Coming Soon.
More Than Another Profile
The goal of ItSo.Me™ is not to build another traditional social-media profile.
The platform is being designed around the identity itself.
Through Identity Claiming™, people can create memorable public identities using specialized domain worlds serving different professions, passions, lifestyles, communities and movements.
Through My3™, they can reveal and share different dimensions of themselves.
Through future services such as MyLayers™ and MyWhy™, they will be able to tell increasingly deeper parts of their identity story.
And through ItSo.Me™ Collections™, identity can become something people physically wear, carry and display.
It is a model that connects technology, self-expression and commerce around one central idea:
Identity belongs to the individual.
A Technology Company That Also Happens to Make Apparel
While ItSo.Me™ has developed an expanding portfolio of identity-based apparel Collections™, the company emphasizes that apparel represents only one expression of the broader platform.
As the company describes its positioning:
“ItSo.Me™ is a Technology Firm that just happens to have Premium Apparel Collections also!”
The distinction is increasingly important as ItSo.Me™ expands beyond apparel into interactive identity experiences, claimable digital identities, specialized domain networks and future identity services.
Claim Who U Are. Share It With The World.™
The newly expanded ItSo.Me™ platform is organized around a simple invitation:
Claim Who U Are. Share It With The World.™
Visitors can begin with the free My3™ experience, explore the Identity Expressions™ platform, claim an identity through Identity Claiming™, or discover an ItSo.Me™ Collection that represents something about who they are.
Everybody Has a 3.™
What’s Your 3?™
Discover My3™ and the ItSo.Me™ Identity Expressions™ Platform at ItSo.Me™.
About ItSo.Me™
ItSo.Me™ is an identity technology company developing digital and physical experiences designed around how people discover, claim, express, share and wear who they are.
The company’s expanding Identity Expressions™ ecosystem includes My3™, Identity Claiming™, the Multi-Domain Identity Network™, ItSo.Me™ Collections™, MyLayers™ and MyWhy™, along with additional identity technologies and services planned for the future.
Be U. Show U. Wear U.™