A new showcase collection brings the possibilities of personal identity to life—alongside My3™, MyLayers™, and MyWhy™.
A birthday. A wedding. The day U graduated, entered military service, became a citizen, launched a business, or started over.
To someone else, it may be just another date. To U, it can represent a defining part of your life.
ItSo.Me™ is introducing Date Identity™, its new showcase collection built around a simple idea:
Every Date Has a Story. What’s Yours?™
Date Identity™ turns meaningful dates into expressions of personal identity. A four-digit month-and-day code—such as 0615—becomes the beginning of a story. For one person, it marks a birthday. For another, an anniversary. For someone else, the moment everything changed.
Same Date. Different Story.™
That shared date can spark a conversation while leaving room for each person’s own meaning.
A Simple Way to Discover What ItSo.Me™ Is About
ItSo.Me™ is The Place to Claim & Express Who U Are.™
Date Identity™ makes that purpose easy to see. If a meaningful date can become part of your identity, so can your roots, relationships, accomplishments, passions, values, and experiences.
The collection provides an accessible starting point for exploring a much larger question: What makes U, U?
ItSo.Me™ is an identity technology platform, with premium apparel collections providing another way to bring personal expression into everyday life.
Be U. Show U. Wear U.™
Three Ways to Explore Your Identity
Alongside Date Identity™, ItSo.Me™ is introducing three free identity-discovery experiences that explore different parts of a person’s story:
My3™ — “What’s Your 3?™”
Explore WHO I AM through three distinct facets of your identity. U might be a father, a veteran, and a biker—each revealing a different part of who U are.
MyLayers™ — “What Are U Made Of?™”
Explore WHAT MADE ME through the experiences, people, values, and turning points that shaped your life.
MyWhy™ — “What Drives U?™”
Explore WHAT DRIVES ME through the motivations that move U forward, whether family, purpose, legacy, or other personal drivers.
Together, they create a connected journey:
WHO I AM → WHAT MADE ME → WHAT DRIVES ME
Date Identity™ adds a familiar doorway into that journey: a date U already know, carrying a story only U can tell.
Your Date. Your Story. Your Identity.
Some dates celebrate joy. Some honor service. Some mark achievement. Others represent resilience, remembrance, or a new beginning.
Whatever its meaning, your date can help express something about U.
What date tells part of your story?
Discover ItSo.Me™ at https://ItSo.Me.
Every Date Has a Story. What’s Yours?™
About ItSo.Me™
ItSo.Me™ is an identity technology platform built around “The Place to Claim & Express Who U Are.™” Its ecosystem connects Identity Claiming™, personal identity-discovery experiences, and premium apparel collections to help people explore and express what makes them who they are.
Be U. Show U. Wear U.™